Quest for Business
For BA, BCom and BBA students. Training for the roles that keep a business running: business development, sales, digital marketing, operations and HR. You learn the tools these teams actually work in, and you finish ready to step into one of their entry-level roles.
Essentials
Who it’s for: Final-year BA, BCom and BBA students
Duration: Approximately 9 months, running alongside the final academic year.
Format: Online and in person. About six hours a week, taught around your degree.
Leads to: Business Development, Sales, Digital Marketing, Operations and HR roles
The modules
What you will study
Three technical modules, each mapped to a real role. Alongside them, English and communication training runs from week one, because the technical skill gets you shortlisted and the communication gets you hired.
Module 1
Business Development with CRM
Turn leads into customers, and run the whole process inside a CRM.
What you'll be able to do:
- Understand how databases and CRM systems work
- Follow the sales process from first lead to closed customer
- Configure and use Salesforce across marketing, sales and customer service
- Build reports, dashboards and a knowledge base in Salesforce
- Explain how a CRM adds real value to a sales team
Tools:
Salesforce
Module 2
Digital Marketing
Plan, run and measure live digital campaigns across search and social.
What you'll be able to do:
- Tell apart traditional, digital, performance and affiliate marketing
- Build websites and analyse traffic with Google Sites and Google Analytics
- Run search engine optimisation using Google Search Console
- Handle search and social marketing through Meta Business Suite
- Create live Google, Facebook and Instagram ad campaigns
- Set up and run email marketing
Tools:
Google Sites
Google Analytics
Google Search Console
Meta Business Suite
And AI Tools
Module 3
Human Resource Management
Run recruitment and the core HR systems a company relies on.
What you'll be able to do:
- Understand how HR functions and processes work
- Compare the HR systems different companies use
- Run a full recruitment cycle in an applicant tracking system (Zoho Recruit)
- Understand how compensation and benefits are structured
- Track employee performance, learning and development
- Maintain employee records and generate HR reports in Zoho People
Tools:
Zoho Recruit
Zoho People
Course Videos
See what you'll actually learn
Our courses are taught as clear, practical video lessons, backed by live online classes and in-person sessions. These are the real thing, the same lessons students work through on the program. Have a look at how the training is built.
Google Sheet
12:58
11:24
10:37
10:19
13:04
12:33
Introduction to CRM and Salesforce
4:31
14:56
8:25
10:32
13:01
9:24
12:34
6:38
12:05
4:38
14:44
Digital Marketing
10:53
10:53
11:02
7:29
8:42
7:34
5:32
8:42
4:17
11:14
13:30
15:21
6:58
4:10
10:24
13:39
10:32
10:45
8:42
8:29
10:18
8:57
10:55
10:32
14:38
The next move is yours
Your path into a business career starts here
If you're in your final year of a BA, BCom or BBA and you want a real route into a business role, this is where it begins. Tell us where you're studying and we'll take it from there.
